Simplify Sales

Award Winning

Our Partner Burke Lubricants was the 2015 winner of the prestigious ExxonMobil Circle of Excellence Award for their trailblazing rollout of Sales Sync Pipeline, using our software they saw a 23% increase in Sales Volumes in 2015

Sales Sync Pipeline

Sales Sync Pipeline

The new specialised Sales Pipeline and CRM tool for the lubricants industry, developed for speed and simplicity in close partnership with Burke Lubricants

Exxon Mobil

ExxonMobil Circle of Excellence

Burke Lubricants won the ExxonMobil 2015 Circle of Excellence Award for Excellence in Sales Pipeline and Opportunity Management for their roll out of Sales Sync Pipeline

Burke Lubricants

Founded in 1972, specialising in Mobil Lubricants

Burke Lubricants has served a broad-ranged customer base in several business sectors, including the commercial, automotive, industrial, aviation & marine industries


Eroding volumes in a recessionary market

The Irish economy was beginning to show green shoots of recovery and sustained stability. Following a market evaluation performed during 2014, it was recognised that it was the right time to build on the foundations laid during the recession and position Burke Lubricants for growth.

What we did

Delivered an award winning, fully integrated system leading to


Volume Growth


Premium Volume Increase


Flagship Volume Increase


More sales growth than the 2015 Volume Growth Plan

Case Study

A brief video about Burke Lubricants’ highly successful roll out (best viewed in full-screen)


Short introduction to Sales Sync Pipeline’s core functionality (best viewed in full-screen)